Unfair treatment is the biggest driver of employee turnover, and it is a US$16B problem for tech companies. Study shows that unfair treatment is the single largest driver of turnover affecting all groups and most acutely affects underrepresented professionals.
Recently it was alleged Uber has misused its technology to deceive Authorities worldwide. They also hit the NY Times headlines earlier this year for its aggressive, unrestrained work culture and sparked an international debate about misogyny and misconduct in tech.
Then last Friday it was alleged that Google officials testified in federal US court that it would have to spend up to 500 hours of work and $100,000 to comply with investigators’ ongoing demands for wage data that the Department of Labor believes will help explain why it appears to be systematically discriminating against women. Google, with more than 21,000 employees and nearly $28 bn annual income, was attempting to present itself as “too big to comply”, suggesting that the company should be able to skirt anti-discrimination laws just because it is large and has a complex compensation model across its international workforce.
We have all read these types of stories, and the accounts of high profile whistleblowers leaving their jobs because of broken or toxic work environments and Glassdoor exposes. While people leave their jobs for a variety of reasons, from the desire to accelerate their career trajectory, greater cash incentives to a shorter commute or simply a transition of industry or careers, the Tech Leavers Study - a first-of-its-kind national US study examines for the first time, why people voluntarily departed their jobs in the tech sector.
This study, delivered by the Kapor Center for Social Impact and Harris Poll, sheds some interesting perspectives on what drives top talent to exit and what companies can do to mitigate the strategic and reputational risks. The study surveyed a nationally representative sample of U.S. adults who had left a job in a technology-related industry or function within the last three years.
The survey found that unfair treatment was the single largest driver of turnover affecting all groups, and most acutely affects underrepresented professionals.
This report showcased 4 key takeaways
The study showed:
So how can tech companies change the game to retain top talent?
What can companies do?
There is no question that the war on acquiring and retaining top talent in the tech industry will continue to be a challenge to secure a competitive advantage.
From a reputation standpoint, smart companies appreciate that in order to attract and retain talent, it's no longer only about marketing and communicating their technology brand or focusing on "what they do" – i.e. "what product/or service" the company has promised to its customers - it is also about the stakeholder's perception of how well it fulfil these promises to its stakeholders based on "who they are and how they operate" - so they need to get this right. Workplace, citizenship and governance are 3 of the 7 dimensions that drive corporate reputation (Fombrun, 2004).
The Tech Leavers Study recommends these 3 strategies:
1. Implement Comprehensive D&I Strategies with a top-down approach.
2. Create Inclusive Cultures.
3. Develop Effective and Fair Management Processes.
While they all can contribute positively to a company's reputation and can add some value to reducing talent churn and lowering cost of acquisition, fundamentally, they must be integrated into the DNA of the company, rather than added as a point in time band-aid solution or public relations agenda.
My mentor Mike Love, (former Advisor to Margaret Thatcher and Former Comms Director of BT, Microsoft and McDonald's) would tell me it's even simpler than that. They should simply remember:
4. Adopt LEADS.
As a start to solving this billion dollar challenge, perhaps all tech companies should take Mike's advice and apply "LEADS".
Discover the full report here: http://www.kaporcenter.org/tech-leavers/
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