We know that reputation is not what the company thinks about itself, but rather the attitudes and opinions that others have formed, even if not grounded in fact. Stakeholders get their information partly from advertising, annual reports, events and corporate websites. These are elements that the company can largely control. But what about information made public by
journalists, investors, community newsletters, think tanks, customer and employee personal blogs and political activists? How does one ensure that people have accurate information from which to form opinions and how can an issue be prevented from turning into a crisis?
Energy organizations today need to ensure they have a dialogue with the relevant audiences,
with the right information and at the right time. Executive engagement programs and communications teams work best when they are connected with the relevant agencies,
departments and programs.