The project assessed all water-related aspects of the H&M value chain using WWF’s Water
Stewardship and Water Risk Filter tools. The analysis addressed agricultural production of
fibers, as well as dyeing and washing processes. WWF’s innovative model of water stewardship encompasses all aspects of a business’ approach to water. Water Stewardship can be described as actions made by companies who seek to improve the efficiency and cleanliness of their internal operations and in their supply chain, while also facilitating the sustainable management of shared freshwater resources through collaboration with other businesses, governments, NGOs, communities, and others.
The strategy considers H&M’s complex global supply chain and goes beyond the factory lines to address impacts in nearby river basins. According to WWF, this is the first time a fashion company has applied such a comprehensive model across their whole business and it demonstrates that it can be commercially viable.
The partnership builds on 10 years of H&M’s work to reduce negative water impacts and aims to inspire responsible water practices and projects within the sector and beyond.